CrossCheck Co. was built by hockey players, for everyone.

Founded by Tyler Jackson and Koby Shabtay, CrossCheck Co.was created to represent the culture around hockey — the early mornings, the late nights, the bruises, the chirps, and the friendships that come with the game. Built in hockey, but made for everyone.

Tyler and Koby first met as hockey dads in their kids’ 9U league, quickly bonding over their shared love of hockey, hot rods, music, and growing up in the 80s and 90s. What started as conversations at the rink eventually turned into an idea: create a brand that captures the culture around the game — on the ice and off it.

While our roots are in hockey, CrossCheck Co. is about more than the sport itself. It’s about the attitude, the community, and the lifestyle that surrounds it. The rink, the parking lot, the road trips, the late nights, and the stories that come with them.

Through our gear, apparel, and designs — including sub-brands like Puck Junky and Rink Riot — everything we create reflects that culture.

We’re not a corporate sports brand.
We’re part of the culture.

CrossCheck Co. — Built for the Rink, and Everything That Happens Outside of It.